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The partnership is reportedly the cosmetics brand’s largest international retail launch to date, with non-US markets representing 16% of its total net sales in Q1 2025.
September 5, 2024
By: Lianna Albrizio
Associate Editor
ELF is expanding into Germany, and officials say it’s the brand’s largest international retail launch to date. Currently, ELF has a retail presence in 14 countries, with additional global distribution via eShopWorld. In the first quarter of fiscal year 2025, non-US markets represented 16% of ELF Beauty’s total net sales. Part of ELF’s international expansion strategy is partnering with leading global retailers and distributors who have the scale to make a strong and immediate impact and al...
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